· This is an individual task.
· The task focuses on areas studied to date, requiring you to show knowledge and application in the parts stated.
· You should upload a single, correctly formatted document which may also include any relevant tables and diagrams as a Word or PDF document.

You are planning to launch a new Hospitality Business. Choose the business you prefer (Hotel, Restaurant, ……) and develop a Business Plan including (but not exclusively):
· Value proposition
· Target Market (justify it)
· Location strategy (justify it)
· Growing strategy (franchises…….)
· Main stakeholders
· Possible alliances and partnerships
· Main goals and targets
· Customer service deployment and KPI´s for tracking it
· Other KPI´s for tracking the achievement of goals
· Capacity/Demand Strategy


· Wordcount: 2.000 words
· Cover, Table of Contents, References and Appendix are excluded from the total wordcount.
· Font: Arial 12,5 pts.
· Text alignment: Justified.
· Harvard style in-text citations and bibliography

Submission: – Via Moodle (Turnitin). Week 12 January 8th by 23.59 CEST

Weight: This task is a 60 % of your total grade for this subject.

It assesses the following learning outcomes:
1. Describe the core components that characterize hospitality management.
2. Critically examine the service nature of hospitality and quality management.
3. Use a strategic approach and process for planning and decision-making.
4. Appraise the key role of human resources strategies and management in the hospitality sector.
5. Categorise the different specialized management functions in hospitality


Learning Descriptors

Fail Below 60%

Marginal Fail 60-69%

Fair 70-79 %

Good 80-89%

Exceptional 90-100%

Purpose & Understanding



Very poor coverage of central purpose, goals, research questions or arguments with little relevant information evident. Virtually no evidence of understanding or focus.

Minimal understanding of purpose of the study; factual errors evident. Gaps in knowledge and superficial understanding. A few lines of relevant material.

Reasonable understanding and clearly identifies the purpose, goals, research questions or argument.
Reflect partial achievement of learning outcomes.

A sound grasp of, and clearly identifies, the purpose, goals, research questions or argument. Some wider study beyond the classroom content shown.

Effectively describes and explains the central purpose, arguments, research questions, or goals of the project; explanation is focused, detailed and compelling. Recognition of alternative forms of evidence beyond that supplied in the classroom.




Content is unclear, inaccurate and/or incomplete. Brief and irrelevant. Descriptive. Only personal views offered.
Unsubstantiated and does not

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